About the client
AIDO is a group of financial advisors selling financial, insurance and investment products to retail clients in the Czech Republic
We knew the name had to reflect the agility of the company. The freedom it gave to its advisors. The technology and automation background. And it had to give us a good basis for the visual identity to reflect these values.
After hundreds of iterations, we found it. AIDO. The beginning of an Idea. A combination of “I” and “do”. A beautifully symmetrical name for a fresh, driven company.
Revised brand strategy, codified in easy to consume brand guide.
New brand name, endorsed by differentiating yet highly relevant visual identity.