About the client

Aukce bydlení is a new service for people looking to rent, buy, lease or sell a home in the Czech Republic. The service is based on the model of auction.

Looking for a game changer
on the real estate market

The client challenged us to innovate the real estate market in the Czech Republic, which is characterized by a long-standing excess in demand.

  • ikona-1Prices have risen by 20 %
    in the last 3 years.
  • ikona-1Finding a decent place to
    live is harder and harder.
  • ikona-1Selling and renting is
    getting less comfortable.

We came up with three solutions

Together with the client, we arrived at a few solutions during the ideation process, one of which we decided to put to the real-world test.

We brought the
prototype to life

After ideation, we created an actual functional prototype of a real estate auction website. The prototype allowed us to determine what people really want, and what their motivations are for using such a service.

  • Slide 1

    Auction details

  • Slide 2

    1st step of bidding

  • Slide 3

    2nd step of bidding

Online campaign to attract
potential customers

Prototype validation

We gathered a lot of feedback and data from potential customers, and interviewed 32 tenants and landlords to better understand their motivations. This gave us a complete picture of the market.

  • Motivation
    Slide 1
  • Demotivation
    Slide 2
  • Recommendations
    Slide 3
  • 1
  • 2
  • 3

And now? Elevating to the next level

At the end of the project, we mapped the key barriers and opportunities for our innovation. The next step? To hone it into a better, real-world product.

Real results

  • Good Understanding
    of the market
  • Clear And fast idea
    validation
  • 200 Potential
    customers
  • 32 Assisted phone
    interviews

“Brain put our idea into action, and their prototype saved us a lot of time and money in the startup’s early stages. Working with them was always efficient."

Foto Ivan Tichý

Ivan Tichý,
Product Owner, Aukce bydlení

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