How we innovated the real
estate market in the Czech Republic
About the client
Aukce bydlení is a new service for people looking to rent, buy, lease or sell a home in the Czech Republic. The service is based on the model of auction.
What we did together
Looking for a game changer
on the real estate market
The client challenged us to innovate the real estate market in the Czech Republic, which is characterized by a long-standing excess in demand.
Prices have risen by 20 %
in the last 3 years.
Finding a decent place to
live is harder and harder.
Selling and renting is
getting less comfortable.
We came up with three solutions
Together with the client, we arrived at a few solutions during the ideation process, one of which we decided to put to the real-world test.
We brought the
prototype to life
After ideation, we created an actual functional prototype of a real estate auction website. The prototype allowed us to determine what people really want, and what their motivations are for using such a service.
-
Auction details
-
1st step of bidding
-
2nd step of bidding
Online campaign to attract
potential customers
Prototype validation
We gathered a lot of feedback and data from potential customers, and interviewed 32 tenants and landlords to better understand their motivations. This gave us a complete picture of the market.
And now? Elevating to the next level
At the end of the project, we mapped the key barriers and opportunities for our innovation. The next step? To hone it into a better, real-world product.
Real results
-
Good
Understanding
of the market -
Clear
And fast idea
validation -
200
Potential
customers -
32
Assisted phone
interviews
“Brain put our idea into action, and their prototype saved us a lot of time and money in the startup’s early stages. Working with them was always efficient."
Ivan Tichý,
Product Owner, Aukce bydlení