About the client
CZC is the number-two e-shop selling electronics on the Czech market. It occupies a strong position and has loyal customers. But this was not true when we started.
How we implemented the strategy
4 years, 14 campaigns together
Christmas 2017 campaign – revealed that, even though they are number #2, they try twice as hard as the other guys.
Spring 2017 campaign – showed how the individual employees of CZC love electronics… because being a geek is a lifestyle.
Christmas 2016 campaign – highlighted the company’s value of reasonable prices by promoting great products.
Spring 2016 campaign – produced in the ultimate “geek den,” from which 1 customer would win all the electronics.
"Brain is always a step ahead, so we sleep well at night. They are precise, reliable and more than serious about our brand. It’s been a pleasure to push it forward with them."
Marketing Director, CZC.cz