About the client

Max is a new private label of Mall focusing on everyday household products. They offer great value for little money.

An independent private label

Mall wanted to create a new, private label
focused on value-for-money products.

Popular products, better prices

We researched the industry and its basic products, conducted
a workshop with product owners and outlined a brand strategy.

  • Purpose
    Slide 1
  • Value
    Slide 2
  • Insight
    Slide 3
  • Differentiation
    Slide 4
  • 1
  • 2
  • 3
  • 4

Naming a private, independent label

The client asked us to come up with a name. After a bit of brainstorming,
we both agreed that the name and visual identity should be based
on the letter M – the key element of Mall’s visual identity.

Meet Max by Mall

Max is part of Mall, but it can also stand alone as a brand. That’s
why we gave it a visual identity that is unique, yet clearly affiliated with Mall.

  • New logo
    Slide 1
  • Endorsed branding
    Slide 2
  • Brand presentation
    Slide 3
  • 1
  • 2
  • 3

From brief to a packaging

We also designed the product packaging and held
a professional photo shoot for every single Max product.

Real results

  • 62 Potential
    brand names
  • 41 Product
  • 30 Products ready
    to buy on Mall
  • 3 Months from
    brief to production

"I’m happy we went with Brain. They were enthusiastic, the cooperation was professional and the results truly surpassed our expectations."

Foto Tomáš Kohout

Tomáš Kohout,
Max by Mall Manager, Mall

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