About the client
Nazuby.cz are dental hygiene specialists and have been so for 11 years. They have already built an expert reputation and their aim is not only business growth, but also education about dental hygiene.
What we did together
We defined the optimal target groups for our offer as follows
The primary target group were people who already take good care of their teeth but don't buy dental hygiene products online unlike other types of goods. The other target group were people between the ages of 24 to 65 who were already buying dental hygiene products online, sometimes with us, but more often not. They appreciate a wide range of products and good customer support. In our campaign, we decided to position Nazuby.cz as a dental hygiene specialist with a wide portfolio and expert consultants who will help you take the best possible care of your teeth.