About the client

Surely you know Nespresso – the international brand of quality, stylish coffee. Our campaign promoted the brand's activities at the Karlovy Vary Film Festival (KVIFF).

An ambitious briefing from Nespresso

They said, “Let Nespresso shine during the International Film Festival.”…Got it…We knew that everybody would notice Nespresso at the event, but what about the film lovers who couldn’t make it? Our task was to include them in the campaign, and associate the brand with the festival before it took place.

The big idea of the campaign

Since the KVIFF is very stylish and well-known, we decided to organize a contest whose winner would get to be the Nespresso star of the festival. To stir up interest, we created a key visual which linked all Nespresso’s media communication (billboards, posters, etc.) to the event.

How to win the experience?

Simple. Upload a photo of your stylish coffee to Instagram, and win a seat in the limelight at the festival or the latest Nespresso Pixie Clips coffee machine.

Special microsite for the campaign

The competition was promoted on the website. Visitors could also see posts from other contestants, as well as VIPs and lifestyle bloggers.

How we hacked Instagram

We created a smart algorithm that automatically responds to posts with the hashtag, #NespressoStar. This amplified engagement and interest in the brand.

  • Post from contestant
    Slide 1
  • Post from contestant
    Slide 2
  • Post from contestant
    Slide 3
  • 1
  • 2
  • 3

Over 200 contestants

Real results

  • 19K Microsite
  • .02€ Cost per
    microsite visit
  • 210 Competition
  • One Winner of star

"We were very satisfied with the work Digital Brain team did on this project. We really appreciate their active approach and ability to solve problems quickly."

Foto Martin Kubelka

Martin Kubelka,
Digital Acquisition Coordinator, Nespresso

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