About the client

New Yorker is a fashion retailer focused on people who “think young”. The chain has more than 1000 stores in 40 countries.

What we did together

Connect us with our customers

New Yorker’s strategy is to connect every store with the people around it. We were tasked with arranging events and campaigns around store openings in the Czech Republic and Slovakia.

Locals know their city best

The first thing we did was set off to Frýdek-Místek, Kladno and Trnava to interview at least 10 young people in each city about their interests and passions. Each event then reflected what the locals liked the most, be it dance, music, design or style. All events were preceded by an online campaign.

A dance battle at its finest

In Frýdek-Místek, we arranged a dance battle between two dance clubs. The event was hosted by a DJ, and drew waves of attention from within the shopping centre. We also made a video invitation featuring the dancers themselves.

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Get your unique design bag

Two designers – David Kurňavka and Peter Štuller – painted a large canvas during the event. Customers who made purchases of 20 € or more received a bag with an image custom-drawn by the designers. These attractions raised the number and value of purchases.

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Shop in style

In Trnava we hired a stylist to help customers arrange their outfits, a makeup professional to do makeup for the ladies and a photobooth for anyone who wanted a special souvenir.

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Conclusion: base events on local insight

The customers were thrilled, the client was more than satisfied and we all had fun. Here’s a pro-tip: when organizing a local event, focus on what’s important for the people there.

Real results

  • More Turnover than
    expected
  • 3K Visitors in 1
    opening day
  • 30K Customers reached
    via social media
  • 2K Customers reached
    via flyers

Back to Our Work

Digital Brain is now Brain One

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