About the client
V-PODLAHY is one of the first & largest flooring companies in the Czech Republic. Number one in B2B segment.
We first co-created a functional brand ecosystem. Then we build on it.
To make clear where to invest time and money, we ran a workshop to agree on the direction and key priorities. As we gained trust during the process, we then put in a methodology, conducted research on which we could build and implement a functional brand strategy. To achieve that we also needed to get 3 other agencies working for V-PODLAHY coordinated, and create a B2C e-shop and campaigns. We also didn't forget about vital B2B partnerships.
When all set, we started communicating the brand
Amongst many other implementing projects, we had to quickfix the website while creating the new B2C website e-shop as we needed to better reach the large “Do it yourself” segment identified by our research and help these people easily choose, buy and install the right floor.
How we changed everything during COVID period
To let the people know about V-PODLAHY, we prepared a one year communication plan and visuals for outdoor campaigns. But then the COVID-19 hit the country we had to re-think the whole concept and do it fast to remain relevant. Within a few days we delivered an online campaign, adviced and inspired people during the virus crisis.
During the cooperation we also trained the marketing team in online communication and became strategic partners for the management.
We also didn't forget about the very important B2B market on which the company has grown up. Based on our research we created and delivered a campaign to acquire new customers amongst professionals and prepared a targetlist of other target groups to focus on later.