About the client

Vivantis is one of the biggest Czech e-shop with fashion, cosmetics and accessories. With ambition to expand in other European countries.

Redesigning the e-shop
and changing its tone of voice

At first, we were going for a simple brand makeover, but we all soon realised that there was much more to be changed.

The brand lacked reasons to believe, didn’t stand out and focused only on women.
The e-shop was underdeveloped and had UX problems. It didn't reflect the brand at all.

New brand and product strategy

We developed a strategy based on purpose, values, archetype, personas & reasons to believe. We also came up with a new slogan: "Be yourself".

  • Customer need
    Slide 1
  • Purpose
    Slide 2
  • New logo and claim
    Slide 3
  • Reasons to believe
    Slide 4
  • 1
  • 2
  • 3
  • 4

Complete e-shop redesign

It was crucial to design the new UX and UI of the e-shop to correspond with the brand and deliver reasons to believe for brand and inspiration..

  • Slide 1

    New taxonomy

  • Slide 2

    Product detail pages

  • Slide 3

    Simpler shopping cart

Focus on inspiration and visual content

The visual content team organized more than 71 photo shoots to create original brand content.

Co-created brand-building campaigns

Brand building is a long-distance race, which is why we planned 4 campaigns together with the client to create awareness of the brand and attract customers to its e-shop.

Christmas campaign 2018 - sang about every girl's doubts concerning their partners' gift giving ability.

Summer campaign 2018 - wondered about what's in at the moment and if it really matters after all.

Christmas 2017 campaign – so far the biggest and most successful campaign of the brand promoted popular products.

April 2017 campaign – introduced the brand's long-term creative leitmotiv: the walk-in closet.

Real results

  • 21% Ad recall
    after 2 years
  • 26% Increase in
    brand awareness
  • 110% Increase in unpaid
    search traffic
  • 200% Content reader
    conversion rate

"Our team and Brain have cooperated seamlessly for more than 3 years. They understand our needs and are a major aid in imparting our vision to our customers. Their innovative approach works."

Foto Martin Rozhoň

Martin Rozhoň,
CEO, Vivantis

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