About the client
Vivantis is one of the biggest Czech e-shop with fashion, cosmetics and accessories. In 2018, we prepared a playful brand campaign for every sad girl under the Christmas tree.
Even though we did not originally expect it, we could afford to pay for radio with our budget in the end. Even there, we went for several formats, from classic spots and competitions to interviews or designated broadcast, for which we gave the hosts enough source material for the campaign and the topic itself.
The biggest surprise came when Leoš Mareš voluntarily put our spot Sad Girls‘ Song for free in the 3in1 show of the Evropa 2 radio, where he was a guest. Awesome!
„Our team and Brain have cooperated seamlessly for more than 3 years. They understand our needs and are a major aid in imparting our vision to our customers. Their innovative approach works.“