About the client

Zařizuju is a new e-service for electrical appliance rental. Thanks to it, there is no need to buy them anymore.

What we did together

Renting is smarter than buying

The client came up with the idea to radically innovate the home appliance market through rentals. The insight for this was the general belief that every home appliance breaks within a few years.

Before conducting research

We asked the client about their target market and its pain points, which enabled us to develop customer personas and research questions.

Prototyping and bringing
the idea to life

We created 4 microsites based on 4 variants of the service for students, high-end consumers, foreigners and value shoppers.

  • Slide 1

    2nd variant of prototype

  • Slide 2

    3rd variant of prototype

  • Slide 3

    4th variant of prototype

Getting the idea on the market

We introduced the service to potential customers via an online campaign to test our personas and gather feedback. We also did 40 phone interviews with interested customers.

Final evaluation

The great value of go-to-market projects is that they don’t rely on assumptions. After 6 weeks of collecting hard data, we suggested a new design for the service.

  • Questions for customers
    Slide 1
  • Defining personas
    Slide 2
  • Recommendations
    Slide 3
  • 1
  • 2
  • 3

Real results

  • 14K Website
    visitors
  • Wide Customer interest
    generated
  • 40 Customer
    interviews
  • 13 Key questions
    answered

"The project attracted major customer interest across all segments, and gathered enough real-world information for business case and future execution, without speculation."

Foto Martin Zdražil

Martin Zdražil,
Brain One, Project Strategist

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