About the client

Zařizuju is a new e-service for electrical appliance rental. Thanks to it, there is no need to buy them anymore.

What we did together

Renting is smarter than buying

The client came up with the idea to radically innovate the home appliance market through rentals. The insight for this was the general belief that every home appliance breaks within a few years.

Before conducting research

We asked the client about their target market and its pain points, which enabled us to develop customer personas and research questions.

Prototyping and bringing
the idea to life

We created 4 microsites based on 4 variants of the service for students, high-end consumers, foreigners and value shoppers.

2nd variant of prototype
3rd variant of prototype
4th variant of prototype

Getting the idea on the market

We introduced the service to potential customers via an online campaign to test our personas and gather feedback. We also did 40 phone interviews with interested customers.

Final evaluation

The great value of go-to-market projects is that they don’t rely on assumptions. After 6 weeks of collecting hard data, we suggested a new design for the service.

Questions for customers
Defining personas
Recommendations

Real results

14K Website
visitors
Wide Customer interest
generated
40 Customer
interviews
13 Key questions
answered

"The project attracted major customer interest across all segments, and gathered enough real-world information for business case and future execution, without speculation."

Martin Zdražil,
Brain One, Project Strategist

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